Invisible CEO

Personally, I am more assured of the existence of bigfoot than of Adam Helfant, who's turning out to be the invisible CEO. I think he may have walked by me at the entrance to the Wimbledon media center about two weeks ago, but I couldn't be sure. Sometimes, well-groomed guys in sharp suits are hard to tell apart. If the ATP wanted an outsider, they sure got one. Maybe tomorrow Helfant will announce that the tour is adopting a "super tiebreaker" format for all events, and going back to the "challenge round" idea, with the champion at any event sitting out the action until a winner emerges from the draw to play him in the final.

-Pete Bodo

Adam, this is the most well known tennis writer in the industry talking about you like this. I don't entirely disagree with Pete although I typically can't stand the old bastard he is right on this one. Helfant has been an invisible CEO and in truth I might say he is powerless. The media has not heard of him since the Israel conflict and probably won't again because this guy does not take initiative. He sits back and is a reactor. I know many people like this, it is not a bad thing just boring and usually disappointing. I hope you fill that director of corporate communications soon in London Adam in order to help maybe bring about yourself so people know who you are again. You represent the ATP and word of mouth travels fast if you spark it up a little bit. You've got my resume for the DCC position, hope to hear from ya! HAHA!